Caterpillar: Multiple Segments

Caterpillar was searching for a lead generation system to supply its outside representatives with appointments that would decrease wasted time and drive sales. The program would need to touch diverse market segments over a wide geographic area and handle regional and even local nuances. Each industrial segment uses different equipment and there were several tiers of customers represented in each. Based on various criteria there needed to be different copy, art, graphics, and offers which varied dealer by dealer.

Strike Yachts: New Leads for Niche Market

Roxanne Willmer of Strike Yachts in Pompano Beach, Florida was looking to create a comprehensive national sales campaign for the new Strike 37' Walk Around Sport Fisherman.

Strike needed to capture customer interest, gather contact information, acquire new leads, and prioritize sales opportunities.

Case Study: Salvatore Principe Gallery

The Salvatore Principe Gallery needed to supplement their revenue while increasing exposure of the artist's signature canvases.

Selling giclées (canvas reproduction prints) in wholesale packages to other galleries was determined to be the best opportunity for both of these goals.

ThermoSpas: Lead Generation

Thermo Spas of Wallingford, Connecticut needed a direct customer contact system to augment their sales force in closing existing leads. Prospects who had requested information from the firm from a variety of sources but had not yet bought a hot tub were the target audience. The contacts were often located in rural areas that precluded the preferred onsite sales visit. The firm had developed an online design tool to service these customers, but traffic to the web from these key leads was not meeting expectations.

Fagers Island:

John W. Fager, the owner of the Fager's Island hotel and restaurant complex, was seeking to find not only more guests for his two boutique hotels in Ocean City, Maryland, but also to locate only those that were likely to have the highest average bills.